Successful social media marketing can lead to great opportunities that can grow your business as a travel agent. As per a report, about 84% of travelers are influenced by someone else’s travel posts on social media in order to plan their own vacations. So, one can claim that social media plays a pivotal role in attracting new travelers.
These days, every industry has been including a foolproof social media strategy in their marketing plan for enjoying exposure at a global level and the travel industry is no exception. In fact, the travel industry is among the very first industries that have implemented social media strategy to expand its clientbase. But, how to set up a social media strategy for travel agency in the first place?
Here are 10 simple strategies for social media that you can start implementing as a travel agency right away:
Try Not To Oversell or Overpromote
Indeed the primary role of creating a social media strategy for travel agency is to promote your business. However, it’s much more important to create content for other sections of the sales funnel and not oversell your products. Most of your followers or audience visit your profile or view your content not only to make their purchase but also to learn about something new.
Hence, make sure your content is diverse enough that it not only promotes your services but also educates your audience. With such types of posts, your business is likely to thrive for a longer duration with a great set of loyal followers.
Find a New Audience
Building a social media strategy for travel agency can carry its fair share of complications and challenges. However, it’s worth remembering that at every step, your audience can be the ideal solution. By using various hashtags, you can reach out to an entirely new set of audience. As per a report, there are about 1 million travel-related hashtags that are generated each week.
Remember, the goal here is not only to gain more followers but also to create an active community for your brand. So, make sure that the hashtags you are using are not only relevant but also leading to more interactions.
Follow The Calendar Habit
While working on your content marketing strategy, having a well-planned and detailed calendar can do wonders for your business. Luckily, the same thing goes with social media strategy for travel agency. With such social calendars, you will be able to organize your work more effectively for various platforms.
Above all, there are several tools like Microsoft Excel that you can use for free to create such calendars. Once the overall workflow is managed by such calendars, you can start working on other important parts of your business.
Value Visual Content
Over the past few years, the increasing popularity of YouTube and other platforms has resulted in huge demands of visual content. Apart from releasing video content on social media platforms, having a presence on platforms like YouTube can result in more loyal customers.
Moreover, any social media strategy for travel agency includes regular visual testimonials and customer feedback. With such content, travel agencies can easily create a loyal community and also let their customers know about the company’s culture and ethics.
Make Us of Scheduling Tools
Despite being so determined to post something new every day, it’s quite common for most of us to still lack behind. While the reasons can vary from person to person, the solution for such challenges remains the same for everyone. With scheduling tools such as HootSuite and Sprout Social, you can easily schedule your upcoming content for publishing.
In fact, if you are trying to build an efficient social media strategy for travel agency, then such tools can prove to be quite handy. Once all the posts are scheduled on these tools, you can then easily spend your time dealing with other important operations of the business.
These online social media tools allow you to schedule your posts, preview your social media grid and gain real-time insights.
Share Your Customers’ Stories
In any business, customers are undoubtedly the most important aspect. Thus when creating a social media strategy for travel agency, make sure your customers are a part of it too. If your customers are leaving positive feedback, do not shy away from sharing them.
While building an online community, such genuine and authentic reviews can go a long way. Moreover, not only it helps your company’s image to improve further, but it also allows you to learn about possible improvements.
Invest in Social Media Ads
A social media strategy for travel agency also includes creating excellent ad campaigns in order to reach out to your potential customers.
You can set the demography of your targeted audience and your budget for running an ad on the social media websites. Not to mention, you can also take a look at the insights and keep tweaking your ad campaign in order to generate better results.
Host Giveaways and Contests
There is a set of potential employees waiting to be discovered. In order to establish an unforgettable social media strategy for travel agency, you need to reach out to them in a number of creative ways. One such method is hosting giveaways and contests.
You can allow your existing customers to tag their friends in your giveaway posts as one of the conditions of winning them. This can easily help in spreading your post to every nook and cranny of the social media landscape with minimal efforts.
Not to mention, a healthy contest keeps things exciting. You can allow existing as well as potential customers to compete in a contest and stand a chance to win exciting prizes such as discounted tour packages, tickets for two, no-cost airport transfers, etc. This will also help in promoting various services offered by your travel agency.
Hop on New Trends
These days, a strong social media strategy for travel agency also includes being on the go at all times. This would include keeping tabs on the fun trends going on in the market and recreating them with your own twist. By participating in such trends, you send out a signal to millennials and Gen-Z tourists that you are a fun and witty business who can fully connect with them and understand what really tickles them.
These exciting trends could include a dialogue of a movie gaining traction, a verse from a song getting popular, even a catchy dance step being repeated over and over again by various social media users or even a funny meme being shared in WhatsApp groups. All you have to do is see how you can mold these trends to fit your business and reach out to a young audience.
Never Forget to Respond to Your Customers
One of the biggest advantages of social media is that it allows you to connect with your audience quickly. Hence, your social media strategy for travel agency should include replying to their comments or even responding to their DMs.
When you respond to even the most mundane comments on your posts, it shows that you have an active behind-the-scenes team that listens to their customers.
These days, you also have the option of automating the messages. It means that no matter at what time of the day the customer is reaching out to you, they can always expect a reply. Social media websites such as Instagram allow you to write custom-made messages for automated replies, so you can be assured that the tone of your message will be human-like.
Conclusion
There is stiff competition in the industry. In fact, the tourism industry is among the most engaging sectors on social media with an engagement rate of 1.41%. If you’d like to be at the top of your game, then you need to tap into the potential of the social media. A foolproof social media strategy for travel agency can allow you to showcase your business and its various services without ever turning things boring.
Also, a good social media strategy for travel agency should be accompanied by a top-notch website that people can be redirected to. You can take the help of Pathfndr in order to launch your AI-powered website today.