We’ve been hearing about the onslaught of large Online Travel Agencies (OTAs) for a couple of decades now. Undoubtedly, they have disrupted the market (for the better, I might add) by removing unnecessary friction in travel bookings. However, “offline” travel agencies that continue reinventing themselves have prospered in parallel. As a travel agent, there are […]
Category: Digital Travel
Pathfndr.io, first and foremost, caters to travel advisors and travel influencers who are looking to have a hybrid service model from an offline-only model. While most have realized the importance of moving the travel business online and having a meaningful online presence, many do not understand how to make the move with respect to their […]
If you are running a small to medium-scale tour and travel business, it is only normal that you will be swamped with a host of operational tasks day in and day out. However, thanks to the emergence of sleek technological solutions, you will be easily able to reorder sales, payment, marketing, as well as administrative […]
The marketing industry is prone to changes due to a number of external factors. Along with it, novel methods of communication and delivery of brand services over the internet are also making their entry into the fray. One of the newest forms of online marketing is ‘influencer marketing’, which is proving to be a very effective […]
A steady flow of client associations is necessary to keep one’s travel company up and running. The quickest and most efficient way to make sure your travel agency is making good money is by clocking as many bookings as possible. The holy grail is where you are generating passive income through travel by setting up […]
If you are planning to run your own travel website on the internet, then it is absolutely necessary that you use a smart color palette. A travel website built using a smart receptive design will automatically attract greater online traffic. And since color is one of the fundamental elements of web design, the color palette […]
Making travel videos for one’s travel business is not an easy affair. One has to consider a budget for the same. And in many instances, someone just starting out with their travel agency does not find themselves in a position to spend a lot of money. But that does not mean that you can stop […]
One of the bare truths with which travel agents have to function is that a crisis can hit their travel company at any time. We all witnessed what transpired during the Covid-19 pandemic period from early 2020 to the middle of 2021. Widespread panic and loss of life had set a chain reaction that saw […]
Owning and operating a travel company successfully is far more difficult than the naked eye can see. A lot goes on behind the hosting and the organising of tour packages. There is so much one has to put into the enterprise – an entire administration apparatus, swift communication channels, and arduous business-related miscellaneous errands. To […]
The travel and tourism industry has experienced a big boost in the last few years. Even the doom and lull of the Covid-19 pandemic have not been able to stall the progress of the sector for far too long. That being said, it is a well-known fact that travel companies routinely face a humongous amount […]