Making travel videos for one’s travel business is not an easy affair. One has to consider a budget for the same. And in many instances, someone just starting out with their travel agency does not find themselves in a position to spend a lot of money. But that does not mean that you can stop yourself from creating beautiful travel content with a low budget.
To get a proper idea about how much money one requires to spend in order to give shape to a good quality travel video, there are infographics available online for in-depth perusal. These will show how all sorts of online videos are made from scratch, and how much money is invested in the entire process.
Apart from the money that you need to invest while coming up with stunning travel content videos, you will also need to have the technical know-how as well as an eye for detail to conjure up the same. Then comes your ability to weave a story around the travel videos that you publish for your audience on your travel website. This will require continuous ideation and execution from your side.
In the following sections, this Pathfndr blog about ‘how to create videos’ will take you through all the details that you need to know in order to develop your own travel videos using a limited amount of money.
Try to Reuse and Rebrand the Travel Photos and Videos You Already Possess
One of the tricks that a budding travel operator like you can integrate into their modus operandi is the repurposing of the videos that you already have in store. This way you will be able to save a lot of money on costs in production.
Almost every travel agency these days maintains an account on several popular social media platforms, such as Facebook, Instagram, Snapchat, and Twitch. So, if you uploaded a number of pictures or videos on these platforms some time ago, you can retrieve them with the purpose of repackaging them for your viewers. Taking material from this stored content, you can easily develop newer content for your travel website.
All it will take will be some retouching and regrouping of the materials that you have at your disposal. Once you have sufficient material in place, put to use your travel company title, add some captions, and then you will be all set to tell a new story through the brand-new travel video that you have created.
Take the Time to Learn About the Do it Yourself Video Techniques
Another great way to put less pressure on your pockets when you do not have the luxury of a sizable budget is to refrain from hiring a professional videographer. You should try to learn how to create videos by either joining some form of course or getting hands-on training from a friend or colleague.
Not only will this endeavour allow you to lower your overall travel business budget considerably, but you will also reward yourself by learning a new skill. Since these days smartphones come loaded with fantastic cameras, you can go ahead and shoot high-definition videos using these versatile gadgets. Or even if you do not possess a good quality smartphone, you can use the money meant for the professional videographer and invest the same on a smartphone with a great camera.
If you have made the choice that you will don the cap of the video shooter yourself, ensure that you keep the following pointers in mind before venturing out for the actual shoot:
The Importance of Good Light – A big lesson in photography involves the manner in which one handles outdoor light. The rule of thumb states that anyone willing to capture good pictures or videos must do it under a good amount of light. If someone is shooting videos at night, they must ensure the shooting device has a strong flash or surround artificial lighting system.
The subjects you aim your camera at will look their best when there is the presence of a sufficient amount of natural or artificial light around them. Just make sure you make the most of what is available to you at any given point.
Your Camera or Phone Should Remain Stable at All Times – The quality of the travel content videos that you are planning to put up on your website will depend on its professionality. And this is where the importance of keeping the shooting device stable at all times comes into the picture.
Any video footage that is shaky will be a strictly underwhelming feature for your travel content. There are people who find it really hard to stabilise their hands while capturing an image or video. For them, it is best to resort to a reasonably-priced tripod. For everyone else, you may try your best in keeping your elbows firmly clasped against your body to cancel out any instability.
A time-and-tested method of capturing shake-free videos is to set up a makeshift tripod using items such as books or other miscellaneous items you have in your place.
Keep the Shooting Mode in Your Camera Landscape – As many of you have noticed, almost all videos doing the rounds on the internet these days have been captured in landscape mode. It is common knowledge that any video will look better when the setting is adjusted to landscape mode as it fills up the screen of a device from end to end.
On your part, remember to hold your shooting device horizontally while capturing moments that will go on to feature in your travel videos.
Utilise In-House Talent and Resist Hiring Actors for Your Travel Videos
To add that extra bit of authenticity and lower your overall production cost, have the courage to use the people who work for you in your travel content videos. You will save a huge chunk of money if you stop yourself from looking to hire professional actors to cast in the travel videos you are planning to shoot.
Once your viewers will discover that regular people are part of the content you are publishing, they will appreciate the novelty with which you have worked. Not only will it add a huge tag of authenticity to your agency, but having your own team members in the videos will give a new personality touch to your company.
Take the Help of Free and Inexpensive Editing Tools to create the perfect Travel Video
Once you have completed shooting or assembling material for the creation of new travel videos, the need for a good video editor will arise. At this juncture, you can either raise your total expenditure by getting hold of a professional video editor or take the smart road and engage in that task yourself.
These days a host of free and economical video editing tools and software are present online. You can easily take the aid of one or more to arrange, compile, and create your own professional-level travel content. Suppose you have the basic know-how about video editing, in that case, you can try using Windows Movie Maker or iMovie to edit your shoot material.
For those of you with an even lower level of understanding in this line of work, you can take a look at video editing tools such as Animoto to make first-rate travel videos. The correct online video editor will give you the tools to add titles, captions, music, and other notable features to develop travel videos that would look exactly like the ones made by professionals.
Make it a Point to Use Affordable Licensed Music to accompany your travel video
To give your travel video content that perfect touch, you will need to add adequate music to them. In fact, it is the smart choice of music that will convey the correct message to your viewers through the travel content videos that you publish on your travel website. However, in more cases than one, fetching a license to use a particular piece of music for your travel videos can be very pricey, and this could shoot up your total budget by a big notch.
To prevent something like that to happen, look out for reasonably priced or better, free resources for music that comes with a license. So, go ahead and make the most of online materials to your travel content’s advantage.
Get Started with Your Travel Agency with the Help of Pathfndr
With that, we come to the end of our piece on ‘how to create videos’ for your travel company. If you have made up your mind to go forward with creating impressive travel videos, you will also need the support of an online platform that will help your agency to reach new heights. This is where you will find Pathfndr’s AI-powered revolutionary travel operating system really helpful.
Opening an account at Pathfndr is very easy, and the subscription rates too are quite pocket friendly. Therefore, not only will you get the assistance of a superior travel engine to aid in your growth, you will not be burdened by an increase in your overall budget to this end. Create a Pathfndr website today to get going.