Even though social media can be challenging for travel operators, it could undoubtedly be one of the chief instruments through which they expand their business. One of the most attractive features of social media is its ability to set the platform for people to meet one another and find means to connect with each other.
This connection could be based on similarities as well as dissimilarities. The travel and tourism industry is a largely people-centric business, and making connections via social media is ideal for its growth and expansion of the same.
If you are heading a travel agency, one area that needs closer inspection is creating and maintaining your Facebook bio. This can get taxing at times due to the ever-evolving landscape of social media advertising. Creating a robust Facebook presence for many tour operators becomes somewhat secondary to other, more standard advertising techniques.
However, you simply cannot rule out the fact that there are millions of netizens who visit Facebook on a daily basis. You never know who among them is looking to book tickets for their next trip abroad!
In order to make sure your company has a catchy Facebook page, go through the tips we have shared in the next section. They will definitely scale up the total number of visitors to your Facebook page.
Have a Clear Idea of What You Want from Your Facebook Bio
Right at the beginning, you have to ask yourself what you would like to accomplish with your Facebook page. You may be willing to have a private Facebook account that is meant only for your client pool. On the other hand, you could be looking at a more public Facebook page with links to your company website, social media handles, and every additional detail that anybody visiting your profile could see.
There is a vast difference between a private and a public Facebook profile page. So, make an honest decision as to which path you would like to tread.
Make Sure Your Facebook Bio Intro is Appealing
The first thing people will notice after visiting your Facebook profile will be the introduction. This is where you either win or lose potential clients. If you write here something very two-dimensional, such as a one-liner talking about yourself and your passion for conducting tours, it won’t attract people’s attention. The intelligent step would be to remain subtle with your message.
A little bit about your life, coupled with information about the travel company that you run, will do the trick. You can also choose a Facebook profile picture that defines your way of life in the best way possible. A brilliant intro, plus a stunning image, can get potential customers glued onto your page for a more extended period of time.
Avoid Over-Optimising and Keep Your Intro Error-free
While coming up with ideas to include in your Facebook bio, try not to think much about the technicalities of the content industry. Since Facebook is more of an informal platform where people come to relax and enjoy, keep the language of your write-up playful and witty. A playful tone in your bio will instantly set off a spark of interest among your page visitors.
But keep in mind that you cannot afford to be careless with your words and grammar choices. If someone reads your entry and finds grammatical errors and typos, chances are they will be looking elsewhere before you know it!
Keep Updating Your Facebook Page to Keep Up with the Changing Times
Never allow your Facebook profile page to go stale at any given point. Always be aware that the internet does not stop for anybody. Every day new trends emerge, and they get integrated into social media. If you think that your Facebook page will keep attracting viewers for a long time without being updated from time to time, you could not be more wrong.
So, try and keep updating your page with the latest news about you and your travel agency. You can even post photos of you winning a travel award on your Facebook page. This will send a clear signal to your viewers that you are pretty active on the scene and have been making significant inroads in the industry.
Now that we have covered the section on ‘description for travel agency Facebook page’, we will move on to the part where we discuss the need to create or update your travel agency’s Instagram bio. With a healthy dose of features, your company’s Instagram bio can provide your valued clients the information and guidance they need to enhance their overall experience using your services.
So, let us find out what crucial elements go into making a standout Instagram bio.
Select a Suitable Instagram Username
A common practice among travel company owners is to go with the name of their enterprise itself while creating an Instagram username. This is a good idea because followers find it easy to search for your company simply by typing the name. However, if you discover that your company name has already been taken by another entity, you will have a reason to sit back and think of a new name.
Also, there will be instances when entrepreneurs will realise that their company’s name exceeds the 30-character limit set by Instagram for usernames. In situations like this, a good step will be to add city names or your own name to that of the company and abbreviate the whole thing.
Keep in mind that it could be harmful to your business if you change your username once in a while, as it could confuse your followers. So, take considerable time before zeroing in on a suitable username.
Choose an Instagram Category to Streamline Your Business
When you add a category to your Instagram bio, you make it easier for your followers to know exactly what you are offering them. If you are into the restaurant business, simply add ‘Restaurant’ to your bio. This will differentiate your bio from someone who is also in the food business but in a completely different category, like a grocery store. While selecting a type for your bio, try to think from the perspective of the customer. What would they be looking for? So think of a label that will most suit your business.
Upload a Stellar Instagram Bio Profile Photo
When words are not enough, pictures come into play. Having a catchy bio won’t be complete without an equally impressive Instagram profile picture. Your profile photo should immediately tell your followers what kind of business you are running.
When you pick a profile photo for the bio, choose one that is of high-pixel content. A low-quality picture will bring down the value of your overall bio by leaps and bounds.
Add Your Business Contact Options to Your Profile Page
Once you have taken care of your Instagram bio and profile picture, you are almost done setting up a solid Instagram presence for your travel company. The next step will be to add all the necessary contact details to your profile page. Whenever someone wants to avail of your services, they should have no difficulty in trying to reach you through the contact information you put on Instagram.
The best option will be to add your email address, phone number, and official address. You may also choose to include your WhatsApp Business number on your profile page. The complete list of essential contact information will make it easy for potential clients to find you and transact with you.
Getting your company’s Facebook and Instagram bio is imperative if you want to compete with other entities in this digital age. Having a solid presence on both Facebook and Instagram, which millions of people visit on a daily basis, will ramp up your chances of grabbing genuine clients.
It will also allow you to discover what all developments are taking place around the globe in the travel and tourism sector. There is nothing better than learning and growing at the same time!
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