Generating high-quality leads is essential for any travel agency to be successful. A higher conversion rate indicates that the marketing and advertising steps you have taken to promote your business worked. However, getting the right kind of audience on board requires getting the potential customers interested in what you have to offer. Here’s the thing. Your digital presence plays a major role in that.
Quality travel leads include customers in your targeted niche who are likely to purchase travel-related services and products. Here are some ways through which you can generate quality travel leads.
Ways to Generate Quality Travel Leads:
It’s possible to have higher conversion rates. Below, we have mentioned 9 simple ways that you can use in order to generate quality travel leads and enjoy more sales.
A Well-Designed Website for Desktop and Smartphones
The majority of people in today’s world search online for vacation deals and book their trips over the internet. That’s why it’s extremely important to have an online presence. Though, simply having a website isn’t enough; in order to provide the best user experience possible, the website needs to be optimized.
Whether a tourist is accessing your website on their smartphone or on a desktop browser, the website should load quickly, all the images should show up and the text should be readable.
In addition to this, you need to make sure that your website is easy to use in terms of both its content and its navigation, and that it features clear calls to action (CTAs). If first-time visitors to your website have a great experience while they’re there, they are more likely to become qualified travel leads in the future.
SEO-Optimized Website
Using the SEO keywords correctly in your content can help the search engines to read and rank your website on their platforms. SEO plays a major role in attracting potential customers to your website and leading to the generation of quality travel leads. When potential clients use search engines to look for certain products or services, they can end up on your website if you are ranking high on Google organically.
You have to first decide your target audience and the location where you’d like your content to rank. Then, you need to search for high-ranking SEO keywords according to the demography you’d like to target. SEO optimization also depends on various factors such as the density of the keywords included, the overall structure of your content, meta description optimization as well as the internal and external links included. It is also possible to check the SEO score of your website in order to make further improvements in your website.
Phone Calls for Connecting with Potential Clients
Despite being an old-school route, phone calls are still valued by travel companies for generating travel leads. Voice calls are not only efficient in transmitting information, but the human touch and empathy offered by a real person can never be replicated. Not to mention, customers typically have a great number of questions and require a great deal of assistance when booking their vacations.
One of the easiest ways to collect the data of your potential clients is to simply have a lead generation form on your website that a person can use to request a phone call. This way, you’ll be able to target only a particular section of the audience who is interested in your services instead of turning into a spambot.
Email Marketing with Catchy CTAs
Email marketing is one of the most effective ways of connecting with your target audience and showcasing your offerings. In addition to multimedia, you can add a persuasive CTA to urge potential customers to make the purchase. It’s up to you to set the frequency of the emails you send to your customers with weekly or monthly emails being the most-preferred frequency.
Developing a larger email list of subscribers is a must for launching any kind of email marketing campaign. A lead magnet can help you accomplish that, as you can share freebies such as PDFs, travel brochures, monthly newsletters and more in order to gather their contact information.
Social Media for Reaching Out to the Right Demography
Social media is the star of the era. By utilizing it to its maximum potential, you can not only bring more awareness to your business but also generate travel leads. To begin, you need to select the right social media platform.
Facebook, Instagram and Pinterest are among the leading social media websites where you can promote your content and increase the exposure your business receives simply by creating a profile. Then you can start uploading multimedia and information regarding various packages along with CTAs.
You also have the option of taking advantage of advertising campaigns on social media platforms to market your content. Create an advertisement that catches people’s attention and persuades them to purchase your products and services. In order to generate more travel leads, social media allows you to include the option of leading the potential customer to a designated landing page with just a single click.
Online Referral and Incentive Schemes
The best way to get new travel leads is to have satisfied customers write reviews and refer their friends. The promotion of your business through referral programmes that encourage word-of-mouth advertising can bring in new customers. It is a good idea to offer discounts to returning customers who suggest you to their friends and family in order to get the ball rolling. The better the incentives, the more will be the number of prospective customers who are interested in introducing other people to the travel services you provide.
Pay-Per-Click Ads
Pay-per-click (PPC) campaigns are a type of internet advertising that involves the placement of advertisements in prominent positions within the results pages of search engines in exchange for a small fee each time a user clicks on the advertisement. While running a PPC ad, you have to specify your targeted audience and their demography so that your ads can reach potential clients and generate premium travel leads.
Partnering with Travel Influencers
Influencer marketing has fully taken over today’s world. There are plenty of influencers on social media who guide their followers regarding the products and services they should purchase. Naturally, there are some vacationers who favor relying on the guidance of an experienced travel professional before opting for any travel agency.
So, you can reach out to the top travel influencers in the industry to promote your business and packages along with sharing their in-depth reviews of various lodging options, activities, and modes of transportation organized by your company. This can lead to the generation of quality travel leads. You can offer free vacations or cash in exchange for the promotion of your travel business.
Live Web Chat for Quickly Responding to Your Customers
As per the report of Freshworks, customers who use live web chat are 2.8x more likely to convert into quality travel leads. Though it is to be noted that a human agent is preferred by customers who would like to inquire about the tour packages and various other services offered by your business. Not to mention, you are able to rapidly answer any inquiries or deal with any issues that your customers could have when you use live chat.
Conclusion
Your website plays a major role in generating quality travel leads. That’s why you must spend some time designing your ideal website. Pathfndr is the perfect platform to build your AI-powered website. It offers a true plug-and-play experience and eliminates complicated bookkeeping by introducing comprehensive travel booking management tools.
Not to mention, Pathfndr simplifies your travel business, allowing you to create a seamless booking flow for your customers. So, what are you waiting for? Start building your website today and generating quality travel leads.