Optimizing the travel website and making the most of digital opportunities to promote business is a critical aspect necessary for digital and overall success of a travel operator. The ever-growing opportunities available today to tap the digital space can be leveraged for travel business success with the help of various SEO tools available today. Manual tracking of data, collecting essential information and analyzing them for the best digital impact can be simplified with the help of these tools, which can otherwise be lengthy and time-consuming.
The utility of these SEO tools spans far and wide, be it the analytics, lender comparison, keyword research, or tapping any other SEO functionality, You can utilize many of these paid tools for a business’s statistical and real-time leverage. A host of free tools are also available for optimizing website performance on search engines and reaping other consequential benefits. Below given are the lists of various SEO tools classified as per functionality that a travel operator can use to amplify their website’s digital presence.
SEO Tools For Analytics Determination
Tracking your travel website’s progress can provide just the right insights into what tweaks need to be made for website re-calibration and performance improvement. Some useful SEO tools for website analytics determination include the following.
Google Analytics
The free tool provided by Google allows you to assess the source of your travel website’s traffic, conversions, backlinks, and such other metrics.
Google Webmaster
Often used in tune with Google Analytics, Google Webmaster allows travel operators to check any errors in their website structure, its technical set-up, link accuracy, and the likes.
Bing Webmaster
It is another free tool providing invaluable insight on website data and can be used as a complementary SEO tool to Google’s Webmaster for efficient analytics handling.
Bitly
Mostly used for clipping down website URLs, Bitly also lends valuable insight into analytics related to social media pages, which can be indispensable for a travel operator for redirecting business strategies.
SEMRush
If you are looking for a tool that processes heavy data inflow and outflow, related to organic traffic, keywords ranking assessment, backlinking, etc., Semrush is one of the most efficient paid SEO tools to invest in.
Clicky Analytics is also a free tool that can be used as an alternative to Google’s Analytics.
Tools For Keyword Research
A well-researched keyword integration can keep your travel website’s SEO game on point. Some top SEO tools for keyword research include the following.
Google Keyword Planner
Another one of the crucial SEO tools provided by Google, Keyword Planner can provide crucial insights into total monthly searches for various keywords and related phrases. It can provide the much-needed perspective on the phrases to include in your website content for SEO.
Wordstream
Wordstream is available as a suite of keyword tools available for free use to complement the overall keyword strategies implementation on your travel website and its related content.
Ubersuggest
Ubersuggest deals with keywords on a wide spectrum, providing users with a list of alternative phrases they can go with. This can be critically useful when creating travel content LSIs that have a better outreach to aspiring travelers.
Moz Pro
Under paid SEO tools, Moz Pro serves as a great keyword research tool, also providing insights on keyword suggestions and combinations to use.
Technical SEO Tools
Optimizing your travel website’s page elements can go a long way in ensuring overall website performance and the errors that need fixing for a better user experience and algorithmic alignment. Some technical SEO tools that serve just right for the purpose include the following.
SEO Book Toolbar
To get essential page insights like internal linking, meta data, page structure, etc. for easy and targeted visitor navigation, SEO Book Toolbar can be a great tool to use.
Pingdom
In the fast-paced world of travel searches, your website can falter if it lacks on the user experience front like loading late, lengthy navigation, etc. Pingdom thus lets you examine these SEO performance parameters for your website.
Screaming Frog
It is a part free and part paid tool that crawls websites to assess any structural errors it carries and provides suggestions for repair.
XML Sitemaps
The tool allows XML sitemap creation for your website for free up to 500 pages. The sitemap can then be used on a suitable webmaster tool for accuracy and performance assessment.
Copyscape
Copyscape is a popular paid tool that allows you to check the uniqueness of your website content, which can be crucial for Search Engine Optimization.
Tools For Competitor Analysis
Analyzing various metrics related to competitor websites can be crucial for a travel business today to not only expand its digital footprint but also provide visitors enhanced user experience for conversion. Some top SEO tools for competitor analysis include the following.
Search Metrics
This one’s a cool tool that gives some most in-depth insights related to your competitors’ activities and website performances for a better comparison and re-alignment.
Keyword Eye
You can check competitor websites for ranking keywords, type of content hosted, etc. for a useful evaluation with Keyword Eye.
Follow
As the name goes, this SEO tool can track competitor website changes live for a real-time assessment, opening a world of opportunities related to better targeting and reachout for travel businesses. It is available in both free and paid versions with varying features.
And of course, SEMRush remains a top competitor analysis tool as well!
Social Media SEO Tools
Social media has today become indispensable for travel operators in creating their digital presence. When it comes to doing the SEO right for their social media pages, some effective SEO tools to use include –
Hootsuite
Hootsuite is a free tool that provides a dashboard for managing all your social media profiles at one place. It can help a travel operator track popular hashtags and trends in the travel world for the season, which can be leveraged to customize your website outreach to the targeted customer base.
Social Crawlytics
Social Crawlytics is a great SEO tool for travel brand promotion based on competitor activities, helping choose the right platform for promotions. It can also help identify and track travel influencers that your agency can collaborate with for an expansive reach to users following them.
Social Mention
If monitoring the digital presence of your travel brand and uncovering the latest travel trends is your focus, Social Mention is a useful free tool to tap in.
Content Marketing SEO Tools
One cannot stress enough the role of content marketing and its potential for the travel industry. In the world of travel, what’s easily visible is what gets the biggest chunk of the total user segment. And what better way to increase your travel website visibility to this user base than through some best content marketing SEO tools.
Wistia
Wistia is available in both free and paid versions, and serves just right in identifying what type of content the target audience has preferably watched the most for improved content creation and better targeting the traveler base.
Content Strategy Helper
It is an SEO tool provided by Google under its documents targeted at finding the most popular trends, editorial targets that can be potentially tapped, and the likes for better content marketing strategizing.
Tools For Link Building
Link building closely follows creating a digital footprint that makes the travel website more visible on the internet. Some best SEO tools to utilize for the purpose are listed below.
MOZ Toolbar
MOZ toolbar is a great tool for assessing the domain strength of a website, number of domains linked to it and such other website details that can help assess your travel business’s strength on the digital platform.
Open Site Explorer
Open SIte Explorer is a suitable tool to use when seeking competitor website analysis and linking as well as gaining suggestions regarding useful domain links to obtain.
Apart from these, you can also utilize SEO tools like Penguin, Mocast and MOZ Algorithm Changes to measure various Search Engine Algorithms and their impact on your travel website for a better organic visibility on the SEs and other sub-platforms.
Additional SEO Tools
Apart from the ones mentioned above, some additional SEO tools that can be critically useful for a travel website include the following.
- Blogger Link Up and HARO for reaching out to conventional media as well as evolving bloggers for PR and guest content posting
- Rank Checker to check key phrase rankings; available in both free and paid versions
- Local Citation Finder for finding suitable travel business citations to improve localized performances
- Ahrefs as a comprehensive tool kit for the assessment of various SEO parameters
- Majestic for tapping in a widespread link index database and earn high quality links
- SERPstat suitable for travel businesses looking for growth for SEO and PPC optimizations
- ContentKing for easy and insightful website auditing across various metrics
Conclusion
When taking your pick from the available plethora of SEO tools for your travel business, it is a no brainer that free tools not only provide invaluable insights but save on cost as well. These are especially suitable for travel operators new in the industry who seek to keep their travel websites well-organized and strategize as to the best Search Engine Optimization. As the data and SEO vertical assessment requirements of these entrants are minimal, some great free SEO tools can suffice. For a more advanced optimization of your travel website, you can always invest in paid tools that bring high ROI in the digital space.
Building your travel website on Pathfndr, you can also make the most of smart algorithm backed assessments for a widespread website outreach and returns. Backed by globally resourced travel data, millions of mapped routes, and partnerships with the best of travel businesses, Pathfndr elevates the overall website experience, also assisting with customized pricing determination for an effective output.
You can simply start with your travel website building on Pathfndr, whether you are a new travel advisor or even a large agency needing deep integration!