17 things for travel agents to stay relevant in the 21st Century
We’ve been hearing about the onslaught of large Online Travel Agencies (OTAs) for a couple of decades now. Undoubtedly, they have disrupted the market (for the better, I might add) by removing unnecessary friction in travel bookings. However, “offline” travel agencies that continue reinventing themselves have prospered in parallel. As a travel agent, there are many things you can do to stay relevant in the industry. Here’a list of things for travel agents to stay
moving your travel business to an online first world
Pathfndr.io, first and foremost, caters to travel advisors and travel influencers who are looking to have a hybrid service model from an offline-only model. While most have realized the importance of moving the travel business online and having a meaningful online presence, many do not understand how to make the move with respect to their marketing methods. In this post, we are going to speak about some of the very easy, but often ignored transitions
Differentiating with Dynamic Travel Packages
As the travel industry continues to evolve and become more competitive, it is increasingly important for travel agents to find ways to differentiate themselves from their competitors. One way to do this is by creating dynamic travel packages that are tailored to each individual traveler’s preferences and needs. Dynamic travel packages allow travel agents to offer unique experiences that cannot be found on popular online booking sites or traditional travel packages. These packages are personalized
Automated Destination Itineraries are now a reality!
Ever felt overwhelmed planning your day in a foreign city? Imagine you are on a solo trip, and you have to plan everything by yourself starting from looking for a breakfast place. You don’t want to spend too much, want to optimise your travel time; don\’t want to end up walking a lot or taking cabs unnecessarily, want to avoid going to a very blah touristy place, want to figure out the gems in the
10 Free Marketing Tools For Your Travel Business
If you are running a small to medium-scale tour and travel business, it is only normal that you will be swamped with a host of operational tasks day in and day out. However, thanks to the emergence of sleek technological solutions, you will be easily able to reorder sales, payment, marketing, as well as administrative processes within your travel agency. Marketing your travel business is the core function that can be now be initiated through
How Influencer Marketing is Helping Travel Companies Grow
The marketing industry is prone to changes due to a number of external factors. Along with it, novel methods of communication and delivery of brand services over the internet are also making their entry into the fray. One of the newest forms of online marketing is ‘influencer marketing’, which is proving to be a very effective model for the travel and tourism sector. It is becoming one of the most cost-effective techniques to acquire fresh clients